So it has been a while since I blogged in this particular blog, 3 months in fact ( just call me Carlos Tevez!). It has been a busy 3 months for me personally and professionally. I spent the majority of January travelling up and down the coast of Australia with my lovely girlfriend. We spent time on overnight buses, internal flights, staying in hostels and meeting great people; as well as staying on a boat for 3 days while travelling around the incredible Whitsundays. The trip was every bit as good as I thought it would be. It Not only did we get to see some amazing place and meet some great people, it made me realise how important it is to see the world and also take yourself out of your comfort zone!
The trip made me really appreciate 'down time' and the importance of 'letting your hair down'. It has also given me a thirst for more, I have heard of the term 'the travelling bug' and I can fully understand the feeling. It also made me want to really concentrate on Live Sport Talks when returning to British Isles. I had made notes from the first 2 events, these notes included areas such as:
What worked?
What didn't work?
What can I do more of?
How can I grow Live Sport Talks?
Here are a few of the notes I made:
Get away from your laptop sometimes and get out into the world!
I meant this by going to various events, market your event in person and of course network ( have posted about this in the past!) I still believe there is a place for traditional marketing, such as flyering at events and meeting people. At university, we were told that 1 in 100 flyers were even looked at let along read. You could argue that how many Twitter posts are actually looked at and read? I took this on board, and got a few hundred flyers printed ( Vistaprint are great for this, cost me about £20) and wore one of my promo t shirts and flyered at sporting events. It may seem easy to flyer, which it is but you have to prepare yourself to not take people not taking a flyer personally as well!
Got to get a good start selling tickets to give the event a fighting chance
I use Eventbrite to sell tickets to my events. Their charge a bit more than others, but they provide unrivaled analysis in my opinion. They also provide great content on event planning and promotion. They provided a great post about consumer behavior when purchasing event tickets, this was very interesting as it shows there is a spike when tickets first go on sale then a quiet patch then another spike as the event draws closer. Not to mention the ticket buyers that wait for 2 or 3 days before the event. I realised how important it is to get a good start when selling tickets and to really create a buzz about the event.
The importance of partnerships
I have dedicated a post to partnerships, I have had success in the past by working with the likes of British Swimming and British Gymnastics, so I was keen to get to work with England Hockey when planning my next event.
So our latest event, we was very lucky to have 3 of the Gold medal winning Hockey players from Rio! We welcomed Hollie Webb, Shona McCallin and Shona McCallin as the guests which was fantastic. The girls done a great job on the night and provided some great insight into Rio and their journey. We had a great crowd, 50 plus people at a great venue at St Katherines Docks in London. We have received great feedback since and had some people congratulate me on the night which was great.
Have been busy posting photos and video footage since the event, and we have had great deal of coverage. Now I am reflecting on the latest event and trying to work out what to do next!
If you are interested, check out the photos at www.livesporttalks.com!
No comments:
Post a Comment