So good news, we have sold our first batch of tickets for
our first event in September. I contacted several different swimming clubs
about the event, so it was good to see some good results from this. It is a
funny time of year, people are rightly so are on holiday and enjoying the
sunshine ( well occasional bit of sunshine!), so it is a good feeling to have
some ticket sales under my belt. We also had some good news from BUCS, who
kindly have offered to promote the event to the incoming students in the area.
I offered them some free tickets in exchange for this piece of free
advertising. There is a sense of pride when people do purchase tickets; like
people want to take time of their busy schedule to attend my event. As
previously stated in my blog posts, I know we will provide a great event so it
is encouraging that ticket buyers agree.
My mentor has given me some great tips; and one that has
really stuck with me is how business owners have to think different. I
understand I have to build the company brand as well as my own brand. I decided
that I need to network more. I understand the importance of networking, however
never really fully got the concept. I am a pretty reserved guy, so knew maybe I
had to be more outgoing when attending these events. I went to a great event,
where there was a ‘speed networking’ element as well as a talk from a
specialist in the field. I went along, with plenty of business cards and flyers
in my bag ready for a night of networking. It was a success, I chatted to some
really interesting people, who liked my business idea which is always
encouraging to hear. I gave out a few cards and even got some pointers from people
about marketing etc. If you are keen to network, meetup.com is a great platform.
Basically you sign up (for free) and you pick and choose what groups you want
to join. You can join anything from 5 aside football society to business owners
to a salsa dancing group. You can also set up groups, which you have to pay a
monthly fee for. I set one up called Live Sport Talks, which I have to spend
some more time on learning how to use effectively!
So that’s it for this post, so if you are starting out like
me, make sure you network and get yourself out there. You have a great message
to spread about your business so make sure people hear it!
And remember folks, check out my website www.livesporttalks.com and let me know
what you think. I got into the ‘studio’ and recorded a short piece of audio for
it, so check it out!
